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BRAND IDENTITY PROJECT

So Classy
So Edgy

DESCRIPTION

So Classy So Edgy is more than a fashion brand—it’s a movement in confidence and self-expression. Created by an entrepreneur with a passion for helping women find their personal style, this brand offers curated, resale fashion pieces that are handpicked, modeled, and styled to inspire. Every look is a statement, blending sophistication with attitude—class with edge. The brand identity was designed to mirror her bold presence and fashion-forward approach, creating a visual language that feels powerful, modern, and unapologetically stylish. From the logo to the color palette, every element reflects the energy and elegance of the women she empowers.

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The moment I saw the brand, I cried. It was everything I didn’t know how to ask for—bold, powerful, feminine, and me. You didn’t just create a logo, you captured my essence and turned it into something visual. It finally feels real, and I feel so proud to show up as the face of it.

- DOMINIQUE -

BRAND IDENTITY DEVELOPMENT

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