5 Common Branding Mistakes That Create the Wrong Impression

Your brand deserves to feel as powerful as the business you’ve built.

You’re building something big, but your brand isn’t quite matching your vision. You know you’re not basic—but your visuals? Your messaging? Maybe even your whole online vibe? It’s just not hitting the way you want.

Let’s fix that.

Here are 5 common branding mistakes I see all the time—and what to do instead if you want a brand that feels magnetic, elevated, and you.

Inconsistent visuals

One day it's minimal and muted, the next day it’s hot pink and cursive fonts. Sound familiar?

Why it matters: Inconsistency = confusion. And confused people don’t convert.

Fix it: Choose a clear brand direction and commit to it. Think color palette, typography, and imagery style that all speak the same language. Then, stick to it—on your website, social media, and even your email signature.

Copy that's trying to hard

If your brand voice sounds like a mix of Pinterest quotes, ChatGPT, and your favorite influencer, it's time for a reset.

Why it matters: Your audience isn’t looking for a voice. They’re looking for your voice.

Fix it: Write like you talk—but with intention. Show your personality, your values, and your perspective. People are drawn to brands with soul, not scripts.

Generic Messaging (A Sneaky Personal Branding Mistake)

“I help women live their best life.”Okay... but how? Why you? Why should we care?

Why it matters: Vague messaging doesn’t attract aligned clients—it attracts crickets.

Fix it : Be specific. Be bold. Let your niche, your approach, and your energy shine through. Say what others are scared to say. That’s what makes you stand out.

DIY Gone Too Far

Look, I love a resourceful woman. But Canva and free templates will only get you so far.

Why it matters: People can feel when your brand lacks polish. And that impacts their trust.

Fix it: If branding isn’t your zone of genius, hire someone who gets you. The investment pays off in clarity, confidence, and conversion.

Trying to Please Everyone

You’re not vanilla. Stop branding like you are.

Why it matters: Trying to appeal to everyone waters down your magic.

Fix it: Define who you’re for—and own it. Speak directly to her. Make her feel seen, understood, and inspired to buy. That’s how you create brand loyalty.

Bottom Line: Your Brand Deserves to Reflect Your Power

Most personal branding mistakes aren’t about lack of effort—they’re about fear. Fear of going too bold, too niche, or too you.

But here’s the truth: The more you let your brand reflect who you really are, the more you attract the right clients, the right opportunities, and the right kind of success.

Make it clear. Make it bold. And above all, make it yours.