Stop crowdsourcing your personal brand decisions

Your brand can’t lead if it’s trying to please the crowd.

I see it all the time. You’ve poured your heart into building your business, you’ve finally made progress on your branding, and then—panic. So you do what feels safe: you ask everyone what they think. Your friends, your family, your Facebook group, maybe even a random stranger on the street.

“Do you like this logo?”“Which color feels more me?”“Does this sound right?”

It feels like due diligence, but really, it’s self-sabotage dressed as research.

Here’s the truth: when you crowdsource your personal branding decisions, you dilute your power.And if you’re building a personal brand? You’re not just watering it down—you’re erasing yourself.

Why personal branding decisions aren’t a group project

Your brand is not a committee decision. It’s not supposed to be universally liked, safe, or beige. It’s supposed to be you—unapologetically.

Most people you ask aren’t your target audience. They don’t understand your vision, your strategy, or your goals. They’re responding based on their tastes, not your intention. And what gets lost in translation? Your voice, your magic, your edge.

You’re the Visionary. Own that role.

If you’re building a brand to lead, inspire, and make a mark, it needs to start with you knowing who you are and where you’re headed.Branding isn’t about getting everyone’s approval. It’s about resonance with the right people. The ones who will see your boldness and say: finally—someone who gets it.

Questions to ask before making personal branding decisions:

• Am I asking because I’m unsure, or because I don’t trust myself?

• Do the people I’m asking reflect the kind of client I want to attract?

• What decision would I make if I didn’t need anyone else to agree?

You don’t need a hundred opinions. You need clarity, confidence, and a brand that reflects the truth of who you are.

So next time you feel the urge to post a poll or text five friends for input—pause. Tune in. The answer is already within you.

Let your brand be a mirror of your vision—not a mosaic of everyone else’s opinions.